Every organization has a business relationship capability. A business relationship  capability is a capability designed to stimulate, surface, and shape business demand across all functions (business units, sales, marketing, technology, HR, finance, etc.) and ensure that the potential business value from that demand is captured, optimized, and recognized.

A strong business relationship capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise, so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.

The strategic partnering approach is designed to help business professionals partnering with key business partners in co-creating a journey map for reaching and sustaining strategic partnerships that drive increased collaboration and ensure value recognition across the organization.